Abstract

• The main objective of the study is to analyze the influencing factors on Internet Banking adoption among students in Yangon University of Economics. Descriptive and analytical methods are used in this study. Primary data as well as secondary data are used to achieve the objective. To collect the primary data, 400 students who have experience in Internet Banking services at private banks and study in postgraduate programmes at Yangon University of Economics were selected and then, interviewed with structured questionnaire. Internet Banking adoption is the dependent variable and influencing factors that consist of convenience, trust, perceived risk, perceived security, perceived ease of use, and perceived usefulness are the independent variables in this study. This study found that convenience, trust, perceived risk, perceived security, perceived ease of use, and perceived usefulness have influences on Internet Banking adoption among students of Yangon University of Economics. The study revealed that trust is the most significant influencing factor on the student adoption of Internet Banking in Yangon University of Economics, Myanmar.