Abstract

• Despite the importance of entrepreneurship is changing the economic landscape of many countries, identification of entrepreneurial opportunity is still in its early stages. Women entrepreneurship is identified as women entrepreneurs being catalytic in job creation and innovation. The transformation of educational status of women and varied aspirations for better living necessitated a change in the life style of Myanmar women. This research paper is intended for the development of the Myanmar Women entrepreneur’s opportunities identification and innovation based upon their personal and business characteristics. Data are compiled from a sample of 40 women entrepreneurs in Myanmar and analyzed using regression to determine relationship between the independent and dependent variables. It was found that creativity, flexibility and market orientation have strong relationship to the product innovation and creativity. Flexibility and market orientation have strongly relationship with process innovations. SMEs are recognized as the significant contribution to economic growth and development, employment and the social progress of economic. Exploring women entrepreneurs’ success will lead to the recognition of the economic and social contribution and they are making to their country, as well as their economic and abilities and worth. Thus, this study will be a strong point for improving support for SMEs in general, and, in particular, for women-operated SMEs to improve their operations and enhance productivity.