Abstract

• No single factor explains satisfaction among university students. By the result of meta-analysis of student satisfaction, its Personal Factors, Instructional Factors, University Factors, Social Factors and Outcome-related Factors contribute to university students’ satisfaction in higher education context. The purpose of this research is to develop and identify the validity of the above factors influencing student satisfaction of university students. A total of 1814 university students (644 males and 1094 females) from eleven universities in Myanmar participated in this study in January 2020. Noel-Levitz Student Satisfaction Inventory by Schriener and Juillerat (1994) was used to measure student satisfaction. The structural equation modeling approach was done to confirm the validity of the model on factors influencing student satisfaction of university students. SEM results confirm that instructional factors, social factors and outcome-related factors have direct effect on student satisfaction but personal factors and university factors have only indirect effect on it through social factors. Totally, 64.5% of the variance in student satisfaction can be explained by the structural equation model. This study provided a research insight on the relationship of factors influencing student satisfaction and important implications for planning to improve university students’ satisfaction.