Abstract

• There is widespread recognition that the media has an important role in sustaining and nurturing democracy for the media in all forms can reflect the diversity of society to fulfill its democratic potential. As ethnicity is an important is an important element of social diversity media organizations can report the concerns of every group in society and enable diverse groups to access information. The ethnic print media in Shan State reflects the Shan, Pa-O and Palaung nationals’ diversity of voice and multiculture. Among the three parts of Shan State, only the Southern Shan State has a flourishing ethnic print media, especially news journals. However, they are still facing the common challenges of access to information, few capable and trained journalists due to lack of professional training and difficulties in distribution system. Ethnic print media delivers content in local languages. Ethnic and linguistic diversity can be a challenge for media reach in ethnic areas of Myanmar. While some ethnic media reflect the State government position, some are focus on coverage of social news, conflict news and public issues in the ethnic areas. Emerging ethnic print media could serve as the bridge between the State government and majority and minority ethnic groups. Ethnic media addresses community issues that are often overlooked by mainstream media. These ethnic media are of different models because they have different aims and interests. Ethnic print media outlets face struggle for survival. The research question is that Why is it necessary to enhance ethnic media development? Henceforth, proper policies of the government are needed for the survival and sustainable development of ethnic media outlets. Ethnic print media in Shan State play a key role for preservation of indigenous literature and enabling the national reconciliation process in the democratic transition period.