Abstract

• The research proposes to analyse legal protection and the ways how to develop franchise businesses in Myanmar and how to overcome the legal barriers to be effective these businesses in Myanmar. Franchising is the practice of using brand name of another firm and business strategies. The need for developing franchise business as a strategy to promote SME sector is to reform and enact the laws relating to franchise business. Franchising can support not only small and medium-sized enterprises (SMEs) sector but also foreign and local investments. In order to develop franchising in Myanmar, there are many barriers to overcome. This research will contribute to addressing the weakness of legal protection and enforcement, to proposing to the policy makers and legal expertise to consider franchising as a strategy for economic development of Myanmar, and educating the entrepreneurs to be qualified to compete with foreign entrepreneurs. Thus, the research is conducted by applying analytical method and qualitative method.