Abstract

• This paper intends to analyze the influence of personality traits on preference regarding online learning, and the effect of preference on online learning on learning effectiveness of online MBA (Master of Business Administration) students who are attending at Yangon University of Economics in 2020. Out of 85 students, 43 are randomly selected. To collect data from them, questionnaire method is applied by sending structured questionnaires to them via e-mail. Data are being analyzed by both descriptive and multiple linear regression analyses. From analyses, it is found that students’ success is largely depending on their preference on self-evaluation and their behavior of effective help seeking from instructors and other students. To seek help, they need to have high agreeableness and openness. For effective self-evaluation, they should be extraverts with high openness. Thus, online students should not be isolated. They should be friendly and emphasize on keeping in touch with university teachers and also with other students.