Abstract

• Social media becomes the most necessary in the daily lives of not only youths but also the older generation for their everyday activities. It intervenes in many ways of lifestyle such as education, entertainment, information, health and community settings for the users. In recent years, a new fitness trend has developed on social media especially among young people, called “Fitspiration”. Fitspiration on social media which is the term for “Fitness Inspiration” is about receiving motivation from fitness and health related posts on social media and change the daily lifestyles, exercise habits and even to diet among the youngsters. This study focuses on the interrelated link between fitspiration on social media and significantly changing lifestyles of young adults in Myanmar who become loving in fitness culture in their daily lives. The research is based on narrative analysis to conduct the quality information and narration from the participants throughout their experiences before and after the fitness inspiration. Moreover, the study will clearly present the impact of social media on the young adults in consuming health related information and fitness culture and how those impacts lead them changes up and down in their daily lives.