Abstract

• Myanmar is a land rich in nature and diversity of species. Tourism industry is being developed by numerous kinds of tourism. Among them, ecotourism is getting popular. The richness of biodiversity makes Natmataung National Park ideal for ecotourism. Geographically, the study area has a great opportunity to promote potential ecotourism sites and mountain resorts. This research emphasizes on tourist satisfaction. The objectives of the research work are to present the basic factors (accommodation, transportation, local people’s behaviour and safety and security) of Natmataung Area and to examine the tourist satisfaction on the study area. The data are collected from 160 tourists according to interviews and questionnaires. They are analyzed statistical analysis. Quantitative and qualitative methods are used and the questionnaire includes demographic factors of tourists and their satisfaction on the national park. The analyzed results highlight tourist satisfaction. Extensive survey research methods are used to collect primary and secondary data. In this research, descriptive analysis, frequency, percentage and graphical analysis are used to identify and analyze the data. The findings of this research will be useful for tourism promoting in destination. Primary data are mainly applied to the research. SWOT analysis is a frame- work used to evaluate tourist satisfaction.